Every year, BETA holds a fantastic
3-day trade show at the N.E.C in Birmingham to
introduce new equine and canine services to the general public,
livery owners, breeders and more.
This year, the exhibition was held on February
17-19th and as promised was as jam packed as the previous
years. Hundreds of exhibitors turned out to showcase their exciting
new developments and ideas for the coming year.
As part of the 3-day experience of BETA, some ETN
Innovation Awards are awarded to various businesses and
The panel of judges for these awards was made up of a fantastic
array of equestrians. Course designer Ian stark
was one, along side Eventer Nicola Wilson,
Veterinary Surgeon Tom Beech, former Groom
for William Fox-Pitt Jackie Potts and Paralympic
gold-medalist rider, Natasha Baker.
The Innovation awards took place during BETA, with a special
award ceremony on one of the evenings.
I would like to say a huge well done to the following who all
Feed and Supplement award: Keyflow
(UK) with their Whitaker Bros Jumpmix.
Jumpmix is a scientifically formulated fully balanced
medium energy feed designed specifically for horses competing in
all forms of short format jumping.
Horsecare products and equipment: Grabbit
The Grabbit is the only product on the market designed for moving
rubber matting. Designed as a simple solution to a job that
everyone hates. The Grabbit will effectively grab rubber matting
and is great for use in stables and horseboxes.
Pet Products: Microfibre
Store Ltd with their Doggy Bag
This super absorbent Doggy Bag, owners can keep their pet, home
and car spotless after walks. It absorbs water, slobber, sand and
mud. Simply zip your dog inside after a walk and they will dry in
no time at all!
Rider Clothing: Treehouse sporting
colours with their Elite Arena Jacket
The elite arena jacket is smart and stylish, all shoved in to one!
This safety conscious jacket incorporates cutting-edge
technology for high performance without compromising on style.
Saddlery and Tack: Stubben Riding Equipment UK & Ireland Ltd
2 in 1 Full Cheek Snaffle.
The 2-in-1 Full Cheek Snaffle features an innovative mouthpiece,
which increases attention and concentration. The upper side of the
mouthpiece features a rounder shape and provides a smoother impact
on the horse's mouth.
Safety and Security: Walk Trot
Canter Ltd with their USG Equiairbag.
The USG Equiairbag is designed to protect the rider's entire
spinal column - from the nape of the neck to the coccyx - without
Country Fashion: Regatta with
their Snowpak 3 in
This stylish and warm 3-in-1 boot is a breakthrough in
footwear design. It can worn with or without the inner fleece
lining and also indoors as a slipper. Water resistant!
Whilst the Innovative awards were one of huge events happening
during BETA, there was also a lot more going. Walking around the
building provided you with various arrays of different displays and
colour as each company tried to show off what they had to offer in
an individual and innovative way.
Company once again showed they have what it takes to stand out from
the crowd as they showcased their BRAND NEW Likit
flavours which will be on offer soon. The general
public had a chance to have a sniff of the new likits, long before
their equine friends get their hooves on them! I finally was able
to put a name to a face after arranging to meet with Lindsay from
Likits. I often tell Lindsay she helps me keep Ceaser happy by
providing him with his favourite Likits and telling me where to go
to try the new flavours out - he's very fussy!
Once again, the Learning Centre, sponsored by
Charles Owen had a busy
schedule to adhere to. As always it featured a mock yard set up
which included an all-weather menage, stables and a series of
cross-country fences around the outside. This fantastic set-up
allowed exhibitors to show off what they had to offer whilst the
public took a seat, kicked back, relaxed and watched a variety of
were just one company showcasing their innovative products and in
good time too as the showing season is just starting to get
underway for many. I must remember to do my Supreme Products order
soon - Ceaser just loves their body wrap (not! - it is now being
fixed for the third time in 12 months!).
Just as I was walking past The Learning Centre ready to go home
I was stopped in my tracks by the amazing charity that is World Horse
Welfare. They were there with two gorgeous coloured
ponies that I could have taken home with me there and then. In
addition to those they also had two shetlands that both had cheeky
characters to say the least! Please, if you can offer a horse a
home then visit the World Horse Welfare's website, they have plenty
of horses that need rehoming.
If this didn't grab your attention then across the hall there
was the Fashion show that took the opportunity to showcase a whole
range of brand new Equestrian clothing coming on sale throughout
the coming year. By the looks of it there is no excuse not to be
stylish this coming season.
Not to mention, whilst walking round I was brushing shoulders
with the likes of John Whitaker, Mary King and the
lovely Charlotte Dujurdan.
BETA is an event that never fails to impress and as always
provided me with a chance to catch up with some friends I have met
through social media and companies I had promised to pop by and
show my face to. Application to attend is open to all and I would
urge anyone working within the equestrian sector to visit next
year. Get the dates in your diary now as BETA have announced next
years showcase will be from the 16th-18th February